PSFK reports on quite possibly the best idea since "Simpson and Son's Revitalizing Tonic." A wine bottle inspired by two of the 20th century's most profile cultural icons. Homer Simpson and Pieter Mondrian.

Designers Constantin Bolimond and Dmitry Patsukevich made this glorious wine bottle work of art "25-years-ago, as an experiment to make people speculate as to what's actually in the wine bottle" or so their story goes. Or perhaps this is just a couple of designers toying with our emotions. Real or not, I love it.

According to PSFK:

Created to invite people to consider as to whether the bottle's contents are, each bottle is designed differently to denote speculative various flavors and systems that work both with the art and The Simpsons' cartoon colors.

My god, this thing is beautiful. I don't even care what the fuck it tastes like. I wanna order a case of it.

You can read more about "product branding," "labeling" and "packaging" here.

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